Grover

COI Partners participated with over EUR 20 million in the Serie C capital increase

As the market leader in rental commerce for consumer electronics, Grover provides users with access to the latest technology in a flexible, monthly subscription model. Both private customers and companies can choose from more than 4,000 tech products – ranging from smartphones and laptops to gaming, VR and smart home gadgets. Grover rents out through its own platform in Germany, Austria, the Netherlands, Spain, and the USA, and in Germany, also through an extensive online and offline partner network, including Europe’s leading electronics retail group, MediaMarktSaturn. Grover thus plays a pioneering role in promoting a circular economy. With a total financing volume of around EUR 1.2 billion in equity and debt contributions to date and over 350 employees, Grover is one of the fastest-growing scale-ups in Germany.

Grovers corporate strategy

Grover focuses on the growing consumer demand for flexible, affordable and sustainable technology usage options. The rental commerce platform thereby makes a significant contribution to developing a circular economy for technology products.

The Berlin-based company intends to use the raised Series C capital to strengthen its presence in existing markets and accelerate its expansion into new regions, in addition to increasing its product offering.

Michael Cassau – Grover

“The rapid shift towards rental for tech products is part of a broader transformation shaping our society. The way we access and use technology is evolving to become more flexible and sustainable. We are seeing companies from diverse industries looking to enter this rental market segment, recognizing its immense growth potential and profit opportunities. We are proud to be at the forefront of what has evolved to a EUR 100 billion market. ”

Jan Claussen – COI Partners

“For consumers, renting has become an increasingly attractive option across many areas of life, offering flexibility and favorable terms. The growing societal focus on sustainability and the preference for returning devices rather than discarding them adds to the appeal of the rental model, particularly in the tech sector. The Grover team identified these trends early on and has done real pioneering work, establishing a European market leader with an unparalleled business model. We are thrilled to be an investor and to support Grover in achieving its eager ambitions.”